In today’s world, customer journey and insight take on many flavors. We do not promote cookie cutter or a one size fits all technique where one forces a pre-baked methodology to address every situation.
When stakeholders express a desire for a specific methodology, prior to defining goals, we have them take a step back. As an objective partner, we are in position to ask the right questions to help stakeh9lders flesh out their primary, secondary, and tertiary goals. Too often we hear prior to defining clear objectives, “I need focus groups,” or “we need an online survey,” or “we must build a community” or “we must analyze sentiment on Facebook and Twitter.” The good news is that these are positive desires driven by wanting to understand customers and/or prospects. We are adept at identifying which diagnostic questions are required to determine the most efficient ways in which to answer key objectives. Given our depth and breadth of experience, we leverage a wide array of primary, secondary, and hybrid research techniques as well as digital analytics. Combining marketing and MIS skills and knowledge is a core strength.
Some key elements we bring to the table are:
- Methodological expertise,
- Real-world experience,
- Current knowledge of leading-edge practices, and
- Holistic mindset.
Our bottom line is to answer all objectives accurately, timely and under budget by leveraging the smartest approach. Creatively applying solutions that encompass traditional, digital, or a combination of approaches work splendid in the real world! Rather than work in disparity, we embrace working holistically so that solutions operate in harmony.