Do It Yourself (DIY) marketing research has gained immense popularity among marketing research end users. Given the many facets involved when undertaking marketing research, it is rare to simply plug and play.
Strat360 is agnostic when it comes to platforms and software. In other words, we work across many software programs. To that end, we have helped marketing research users deploy various DIY software as well as train their employees on its application both in data collection and analyses. Recent projects include Tableau deployment across multiple departments at a large Pharmaceutical company and Qualtrics implementation in organizations and non-profits. In all cases, we start by defining objectives then setting expectations on timing and in meeting goals.
Since projects often vary based on objectives and scope, a great degree of customization is often taken on to assure success. Optimization is critical and we strive to conduct research that:
- Accurately represents the targeted population.
- Maintains acceptable response rates.
- Leverages questionnaires that are clear and direct.
- Validates when compared to other sources of information.
- Falls within budget.
Please free to get in touch to explore your goals and to hear our ideas on how to deliver on those goals.