What do websites, apps, social media and marketing research have in common? They all work best when we are listening effectively. At Strat360, we listen intelligently to your customers, prospects, and non-customers empowering you with insight. Among the areas of intelligence are identifying opportunities, prioritizing where to focus effort, understanding competitive landscape, and determining with whom to develop new relationships as well as where to enhance existing relationships. To effectively elicit information and transform those insights into actions, the following proficiencies are required:
Current knowledge of leading edge practices, and
When coming out of the gate, with a goal of understanding user experience (UX), there is no room for partially getting it right. Suggesting a solution prior to determining objectives does not serve customers or stakeholders competently. Reliable solutions can only be crafted once issues are clearly defined. To arrive at credible insight, which drive actions in the real world, we believe in meeting objectives timely, accurately, and with the right resources. "Do over" and missteps do not cut it. Welcome to the no fluff world of Strat360 where we leverage traditional and digital solutions providing you with practical direction in order to make you successful.
In today's world, customer journey and insight take on many flavors. At Strat360, we do not promote cookie cutter or a one size fits all technique where one forces a pre-baked methodology on every situation. When stakeholders express a desire for a specific methodology, prior to defining their goals, we have them take a step back and we work with them to flesh out their goals. Too often we have heard, prior to defining clear objectives, "I need focus groups," or "we need a survey," or "we must build a community" or "we must analyze sentiment on Facebook and Twitter." The good news is that these desires are driven by wanting to understand customers and/or prospects. At Strat360, we understand which diagnostic questions to ask stakeholders in order to determine the most efficient ways in which to answer these objectives. We are versed in a wide array of primary, secondary, and hybrid research techniques as well as digital analytics. In fact, innovation where marrying marketing and MIS expertise is an area of specialtion.
Our bottom line is to answer all objectives accurately, timely and under budget by leveraging the smartest approach. Creatively applying solutions that encompass traditional, digital, or a combination of approaches works splendid!